Author

Six years after starting his own business, Gerold Wolfarth’s enterprise was suddenly in dire straits.

But the young entrepreneur stayed strong and found a solution. While expanding his business into a market
leader operating throughout Europe, he made a surprising discovery: entrepreneurial success is compatible with
– and might even depend upon – taking care to lead a fulfilling life in all its aspects. Gerold Wolfarth now knows
that ten points are the key to his success.

In »Profit is Only a Side Effect«, he introduces them and explains how they can guide one’s life.

THE AUTHOR

» YOU CAN REACH EVERYTHING, NO MATTER WHERE YOU START! «

GEROLD WOLFARTH, born in 1970, completed his vocational training as a wholesale
sales representative and plunged into his career with both feet. He founded
the bk Group in 1999 in the future kids’ room of his private residence. Today he
leads a successful enterprise that operates throughout Europe, and he stands for
a corporate philosophy in which people come first.

ON THE TOP OF GERMANY – BOOK PRESENTATION ON THE ZUGSPITZE IN FULL LENGTH

TEN GUIDELINES FOR A FULFILLING LIFE

» SAY, WHAT YOU MEAN

How we deal with each other in our company is clearly laid out — as it should be. After all, what’s the cause of most intrafirm problems? That’s right: trouble in interpersonal relations and communication. (…) But that’s not only true in work life; it applies to relations with family and friends too. Misunderstandings are the most common cause of interpersonal difficulties, and plain speaking is an uncomfortable, though effective, remedy.

» DEFINE YOUR GOAL

If you do have goals, you belong to a tiny minority. It has been scientifically proven that 98 percent of the people in Germany have no goals. (…) Life becomes much better and more effective when you set clearly defined goals and pursue them. (…) „But for me, having a goal refers to a way of defining my life. Where am I trying to go in life? What should I make of my life? (…) On the basis of seven criteria, I check whether a goal I set myself is really a goal.

» FOCUS ON WHAT MATTERS

If I want to get something done, I need to concentrate and invest time in it. (…) Sometimes, I might have to put aside things that interest me for the time being and return to them after a year when I can devote more time to them. This kind of self-discipline can be difficult, but in my experience, it provides greater satisfaction, success, and fulfillment in the long run.

» HAVE CONFIDENCE IN YOURSELF

Countless books and articles have been written about self-confidence and how to build and maintain it. This topic touches us all in one way or another, consciously or unconsciously. Countless books and articles have been written about self-confidence and how to build and maintain it. This topic touches us all in one way or another, consciously or unconsciously. (…) Everything I need to be confident in myself, I carry with and in me. And when I’ve internalized that, I am better able to deal with doubts or criticism that comes at me from outside.

» BE AUTHENTIC

In my opinion, nobody should have to put on airs to live up to some image or to meet certain expectations. The resulting pressure is often destructive and, in many cases, leads to serious health concerns. (…) Don’t put on a show for other people; instead, present your authentic self to them in business and private affairs alike. If you don’t want to do something, don’t do it, even if others expect it of you.

» HAVE COURAGE AND FOLLOW-THROUGH

So, courage and follow-through are essential to reaching your goals and moving forward — and a reality check helps you to appraise things as realistically as possible. But that doesn’t mean that goals that look impossible at first cannot be achieved somehow. And here, again, it comes down to courage and follow-through.

» MOTIVATE YOURSELF

In my opinion, external motivation is no way to achieve the goals you set for yourself in life. But there’s another way, and it doesn’t cost a penny. The magic words are “self-motivation.” Anyone who has learned to motivate himself from inside holds the key to success in his hand. Anyone who wants to achieve something in life must, in my opinion, be able to motivate himself from within.

» DECIDE QUICKLY AND TRUST YOUR INITIAL INTUITION

I have this freedom because, whenever possible, I make decisions in the phase where I can still act without pressure. I call this state the “I-may” phase in contrast to the next two stages up the scale, the “I-should” phase and the “I-must” phase. The art of living an ever-more-fulfilling private and professional life rests in completing tasks in the I-may phase and not waiting until my back is against the wall. It’s crucial that I am able to recognize in which of these three phases a looming decision is when it reaches me.

» BE GRATEFUL

How many people go through life unsatisfied because they’ve always got their eyes on what they don’t yet have? Of course, every person needs goals to work toward, to motivate and drive him. But I must constantly and clearly recall where I started and what I have now. Doing so protects me from latent dissatisfaction, because dissatisfaction breeds negative thoughts and feelings and leads people to live with a constant sense of lack.

» FIND YOUR INNER PEACE

Every person needs some way to recalibrate their internal scales when negative thought patterns and dogmas knock them off balance. Sports and exercise are my way. I wouldn’t be where I am today without my workout. It has always been a way to find balance, a survival valve to release the tension that builds up through my work. Unless you’re able to find some way to counterbalance it, you’ll eventually get sick.